Rodchenko: the boldest of all graphic designers

I paid a belated visit to the Alexander Rodchenko exhibition yesterday. Held in the suitably austere Hayward Gallery in London’s Southbank, the exhibition was an excellent introduction to one of the pioneers of modern photography and graphic design. I was particularly struck by the high quality of the photomontage, and to think that this new aesthetic came out what was essentially still a pre-industrial culture was even more amazing. The other thing was the effective use of colour in the montage, using just single-colour presses, the Russian constructivists – of which Rodchenko was a pioneer – were able to create something much bolder and louder than graphic design of today.