Smashable brands – Coke, Guiness, Harley Davidson’s – light up the same part of the brain as religious imagery. Fascinating in itself. David Finklestein in the Times tries to claim that the tories are also a similar “smashable brand”, but a party isnt a company, Fink, and politics isn’t commerce.

http://www.timesonline.co.uk/tol/comment/columnists/daniel_finkelstein/article7055713.ece