Very interested to read UK Polling Report’s far more nuanced interpretation of the Sun’s lead political story that 83% of voters back the chancellor’s plan to cut child benefit to higher-rate taxpayers.

The gap between the headline and the actual detail of the report is a lesson in how the red-top tabloids abuse statistics and distort political polls to their own ends. At first glance the story seems to overwhelmingly endorse the cut, but on closer inspection the actual data shows that although many people agree with *the principle* that higher-earners shouldn’t receive benefits, more people actually found the planned cut to be more unfair than otherwise.

“However, that question was about the principle of the policy. YouGov then asked about the practicalities of the policy, and the way that a couple both earning £30k would keep child benefit, while a couple where only one worked and earned £44k would not. 41% of people agreed that this was a fair compromise given the cost of fully means testing child benefit, but 46% thought it was unfair and that the policy should be based on a proper means-test”.

PS: It’s worth remembering that the Sun actually buried poll during it doesn’t agree with.