As regulars will know, I’ve been looking at the i newspaper lately. I’ve liked it, but have accused it of being a bit lightweight and of marketing itself disingenuously. I stand by the latter, but now refute the former. I decided to look more closely at the news values, using a modest bit of content analysis using Harcup and O’Neill’s 10 point rule as a methodology. In spite of the paper’s frothy – as seen on TV – marketing campaign, the results surprised me.