The future of political polling?

Fascinating piece in the Telegraph this morning outlining how Boris Johnson will beat Ken Livingstone in the London mayoral election, well according to analyses based on data from Google searches, Twitter and Facebook. The future of polling? I’m not convinced just yet, but might well be if Johnson does indeed win tomorrow. I suspect a low turnout may deliver a surprise victory for Livingstone, but maybe the machine know better already.

“Search has been overlooked as a key indicator of success in the run up to the election,” said
Neilson Hall, a spokesman for iProspect, a digital marketing firm. “It shows Boris has integrated better with the online community – you only have to look at the number of Twitter followers versus Ken.”