A lot’s made, nowadays, of new news site — Buzzfeed and the like — taking on the established providers. Now Gawker, though, is reporting that New York-based Buzzfeed is DELETING POSTS deemed as unfavourable to is advertisers. Arabelle Sicardi, a staff writer, saw her piece about Dove soaps recent bizarre ad campaign washed down the virtual plughole and replaced with a single sentence: “We pulled this post because it is not consistent with the tone of BuzzFeed Life.” It’s a slippery slope.